I hate
social.
Give us 30 minutes on a call or half a day on camera. We turn it into a month of content that sounds like you, not like a robot that read a marketing blog.
(You can keep hating it. That's kind of the point.)
You know you should post.
You'd rather do your taxes.
"I hate social media, but I need to do it and I don't know how." I've heard that line for ten years, from founders, athletes, execs and small business owners.
So I built the fix around it. You do the part only you can do: talk. We handle the writing, the editing and the posting. Your voice, your stories, zero blank-page dread.
One shoot.
A month of content.
We film
Half a day on camera with our crew, or a 30-minute call. You tell the stories, we capture everything.
We write
We cut the footage into short videos and write every caption in your voice.
You approve
Nothing goes live without your OK. Quick edits included.
We post all month
One shoot fills your calendar for weeks. We schedule and publish it all.
We come
to you.
Your office, your gym, your shop, your event. Our crew shows up for half a day and leaves with a month of content. Run by someone who's worked Giants, Knicks and Rangers game days, so we know how to catch the moment.
- Up to 4 hours on site
- 10 edited short videos
- 20 photos
- Captions in your voice
Add one to any plan, or get one every month with Growth.
Book a shoot
Big stages.
Real results.
VaynerMedia
Built executive presences for Fortune 50 C-suites, including concepting and growing Mastercard's CMO newsletter past 100,000 subscribers.
New York Giants
Produced a daily digital talk show and helped grow the team's Instagram past 1M and Facebook past 1.5M. Still on game days since 2016.
Spectrum Business
Ran paid and organic social that drove 25K+ enterprise leads and $2M+ in revenue, plus a 21K-subscriber newsletter.
Also: Madison Square Garden · New York Knicks · New York Rangers · Muscle & Fitness · Men's Fitness · Men's Journal · First American · Zenith Search Partners · Rutgers University
Proof, not promises.
Hurdles for Hope Gala
The Michael Ann & Saquon Barkley Hope Foundation's first black-tie gala at the Philadelphia Museum of Art. We made the event logo and art, the printed pieces and the branded assets, and helped run production on the night.
Saquon Barkley's Alpha Invitational
A two-day youth flag football tournament for Saquon's foundation in Pennsylvania's Lehigh Valley. We built the brand from the logo out: scoreboard graphics, the MVP belt and championship rings, merch, the sponsor deck, signage and day-of logistics.
Zenith Search Partners
A recruiting firm for chemical, engineering and technical roles. We run their LinkedIn: sharp single-image posts and carousels that turn the monthly jobs report into something their market actually reads.
Mastercard CMO's LinkedIn newsletter
Concepted, designed and grew Raja Rajamannar's Quantum Marketing Sense newsletter on LinkedIn past 100,000 subscribers. Proof that an executive's voice can be the brand's best channel.
Hey, I'm Brian.
I've run social for 10+ years, for Fortune 50 brands, B2B tech and pro sports. Today I lead social at First American. Before that: Spectrum Business, VaynerMedia and the New York Giants. I still work Giants, Knicks and Rangers game days, and I co-founded ISO Unlimited, which produces athlete-driven events and charity work.
I started I Hate Social because I kept hearing the same line: "I know I need to post. I just hate doing it." Fair. That's what I'm here for.
(Rutgers, Journalism & Media Studies. NJ born and based.)
Built paid social from scratch ($1.5M+ spend). +500% engagement and +231% impressions in year one.
$1M+ in B2B paid social, 25K+ enterprise leads, $2M+ revenue. LinkedIn followers up 1000%.
Executive social for Fortune 50 C-suites, including Mastercard's CMO. +450% engagement.
Grew LinkedIn from zero to 22K+.
1B+ impressions across the titles.
Produced a daily talk show (37K daily viewers). Grew Instagram past 1M.
Event ops, stage manager, fan cam director.
Athlete-driven events and charity work. $1M+ raised.
"His strategic approach has not only increased engagement but also helped us build a more dynamic and authentic connection with potential candidates."
Start small.
Stay if you love it.
Founders, athletes, local shops, execs, creators. If you have something to say and hate saying it online, we can help.
Not ready for video? Start with words. Simple, steady, done.
- 1 interview call a month
- 12 posts across 2 platforms
- Branded post templates
- Scheduling and posting
- No minimum, cancel anytime
No shoot needed. More posts, more places, cut from what you already have.
- 2 interview calls a month
- 20 posts across 3 platforms
- 4 short clips from your calls or phone footage
- Captions in your voice
- Scheduling and posting
We film you every month, then grow it everywhere.
- 1 half-day shoot every month ($2,000 value)
- 10 short videos + photos a month
- 30 posts across up to 4 platforms
- 1 newsletter a month
- Paid ads management
- Monthly results report
Your social team on call. We cover it all, live.
- Up to 2 shoots a month, events included
- Same-day posting and event recaps
- Everything in Growth
- Comment and DM replies
- Weekly strategy call
Rookie is month to month. Starter and up start with a 3-month minimum, not the usual 6. Ad spend is always separate. Want filming? Growth includes a $2,000 shoot every month for $2,500 total, plus the newsletter and ads.
Add-ons.
Teams, leagues and bigger brands: let's build something custom.
Hate it less.
Starting now.
15 minutes, no pitch deck. Tell me what you're working on and I'll tell you honestly if we're a fit.
Book a 15-min call